
1. There is 
Distressed Type on the pop bottle and down the left side.
2. The design looks 
Grungy because of all the distress, spots, the layered bottle illustrations, multiple typefaces, and layered elements.
3. The design is 
Rebellious because it doesn't follow traditional standards.  There are layers, upside-down type, and a dirtiness to the design.
4. It could be seen as 
Ugly for the previous reasons as well as it's not clean, traditional, or pleasing to the eye (although interesting, yes).
5. This requires only 
Low Quality Production because if it doesn't come out perfect, it would only add to the design.  There are flecks and distress already on the design.