Surrealism

1. Element of Surprise is shown in the actual image, you wouldn't expect to see a city turning on top of itself and over your head.
2. Unexpected Juxtapositions are used in the imagery (the unexpected city above) and in contradiction to the simple, clean type and direct message of the tagline.
3. This design is obviously Influenced by Dreams & Subconscious because this is not something that could happen in reality, cities do not just start moving, and thus is dreamlike.